Case study: A strategic partnership
INPUTTING TO CLIENT STRATEGY: BACKGROUND
INPUTTING TO CLIENT STRATEGY: A SIMPLE SOLUTION…
Even though working practices evolved during and post Covid-19, more effective work still seems to be done when meeting face-to-face…
As simple solution to maximise KOL engagement, we proposed a forward-thinking strategy when engaging faculty face-to-face. Rather than continually engaging faculty for one-off events, instead maximising use of faculty for each engagement and broadening each contract to cover multiple requests for advice at each meeting – hence:
- Reducing number of contracts
- Reducing internal administration
- Maximising engagement potential at large spend events
- Encouraging longer term strategic and tactical thinking
We started with simple options:
- Utilising ‘spare’ time at advisory boards and/or clinical investigator meetings to hire an additional room to film:
- educational training materials (internal and external)
- talking heads
- internal/corporate communications
- social media snapshots
- Holding working groups/advisory boards at national and international congresses maximising time when faculty are already in attendance for the congress (restrictions permitting)
- Publication review meetings at congresses/advisory boards
- 1:1 advice seeking pre-/ post- advisory boards
Inputting to client strategy: the IMPACT
