Your partner throughout the product lifecycle
Whether it’s Medical Affairs, Commercial or Health Economics & Outcomes, Livewire has the capacity and capabilities to partner with you throughout the product lifecycle, either end-to-end or for specific phases or elements of your plan.
Pre-launch
- Disease state awareness and education (materials, programmes and campaigns)
- Building patient and HCP journeys
- Understanding the treatment landscape
- Competitive intelligence
- Communicating data through congresses and publications
- Identifying data gaps and finding solutions
- Field medical materials and training
- KOL and society profiling and engagement planning
- Building external stakeholder relationships
- Collating insights and identifying trends
- Supporting through EAP dossiers and materials
PERI-launch
- Launch readiness programme management
- Preparation of internal and external stakeholders
- Training resources and events
- Development of scientific communication framework/narrative
- Communication of value story
- Identification and mitigation of communication gaps
- Design and delivery of launch programmes such as roadshows, masterclasses, speaker training, symposia and webinars
- Coordinating and delivering impactful congress presence
Post-launch
- Effective communication of evidence to support payer and reimbursement discussions
- Patient support programme materials and campaigns
- Ongoing monitoring of insights, trends, and competitive intelligence
- Optimising external stakeholder relationships and activities
- Leading the discussion in the disease/treatment space
- Continuing to evolve the scientific narrative and deliver key messages