LiveWire – Thinking, writing, delivering – on the wire – Issue 1 February 08
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KEITH LONG: FINANCIAL CONTROLLER
When I first met my wife we were a holiday romance, meeting each other on a sailing holiday in Greece with mutual friends. We have just come back from taking the family on a similar sailing holiday almost 20 years later!!

When I was 10, I hated bullies at school who would pick on other kids for no reason. I still do and will go out of my way to confront them, especially in the
workplace.

My biggest challenge is balancing my and my families commitments to make sure that I can support and perform to the best of my abilities.

The best piece of advice I can offer for managing personal finances is plan how you want to live your life, then make sure you spend less than you earn. Measure how you are doing regularly so any surprises can be dealt with early rather than becoming shocks, invest in assets not liabilities.

I’m competitive both in and out of work I probably compete against myself harder than I do against others and have come to realise that winning at all costs does not create a winner in the long-term. I believe that being competitive at work keeps your ideas fresh as you always strive to do a better job than before and help drive the business forward.

My family are incredibly important to me and are the reason I have chosen to balance my life the way I have rather than spend all waking hours chasing £s in a full time role.

In my dreams, when I make my millions, I’m going to spend more time sailing and getting myself fitter, but also use some of those funds and my experiences helping small businesses grow.

Keith & family (L to R) Jill, Joe, Heidi, Sam & Keith.


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