LiveWire – Thinking, writing, delivering – on the wire – Issue 1 February 08
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KEITH LONG: FINANCIAL CONTROLLER
Keith has been working with LiveWire since April 2008. He is responsible for the financial
management systems at LiveWire, working closely with Roy Phillips and Kim Horgan.

How did you first hear about LiveWire?
I first heard of LiveWire from an old boss of mine who is a friend of Lucille and he suggested that we spoke to each other.

What I most enjoy about my work is proactively helping businesses grow or change for the better, whilst working with able and committed people.

I qualified in engineering Science, but ended up working in finance because
the Engineering degree was a broad based degree that enabled me to keep my options open while I worked out what I wanted to do when I grew up! Finance was always something that interested me and would enable me to play a strong role in any business, I also needed further professional qualifications, as I spent too much time playing rugby and diving instead of studying!

The key to successful financial management is generating accurate, timely and relevant information on how the business is performing and using that information in conjunction with management to control and steer the business along its chosen path.

I hate cauliflower and
cucumber. More seriously
I hate it when people
issues detract from
the effectiveness of
a business.

My worst work moment was realising that to progress my career at a major multinational I would need to spend more time playing politics and making decisions that went against the company’s interests rather than get on and do an excellent job and help the business grow.

The best thing about Livewire is the ability and commitment of the people and the company’s focus on proactively moving forward and tackling new opportunites, finding solutions rather than creating issues. The flexible structure allows me to add value alongside my family and to stay in touch with the business continually, rather than compartmentalised on/off traditional part-time work.


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