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SHOPATHON
“Mallercising”
is a fitness trend from the US that
seems to be catching on here, with
schemes running at the White Rose
shopping centre in Leeds and the Trafford
Centre in Manchester, according to
a recent report in The Guardian.
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“Mallercising”
is a fitness trend from the
US that now seems to
be catching
on here.
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Mallercising involves power-walking
around shopping centres and marching
up stairs and escalators while simultaneously
doing a spot of window-shopping. So
popular have such sessions become
in the US and Canada that manufacturers
apparently now market special "mall-walker"
shoes "to give extra traction
for smoother, slicker mall floors".
The Guardian reports research from
the University of Calgary in Canada,
where physiologists looked at the
effects of an eight-week mall-walking
programme on health and wellbeing.
After two months, results showed that
the subjects were walking further
and weighed less than when they started.
Perhaps more significantly, they displayed
high self-motivation, with 63% of
subjects mall-walking three or more
days a week.
Find out more by going to
The Guardian online at: http://www.guardian.co.uk/lifeandstyle/2008
/apr/29/healthandwellbeing.fitness
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and
sticking with the exercise theme…
VOLUNTEER FOR LONDON
2012
Up to 70,000
volunteers will be needed to help
put on the London 2012 Olympic and
Paralympic Games.
To register your
interest as a volunteer – or
simply to receive email newsletters
that will enable you to track what’s
going on, go to: http://www.london2012.com/
YOUR FACE ON YOUR
VERY OWN M&MS
Dutch trendspotter,
Springwise (www.springwise.com) scours
the globe for smart new ideas. It’s
well worth a look. In its July newsletter,
it reports on Mars’ M&Ms
personalisation service, which lets
customers pick colours and have texts
and logos printed on M&Ms. You
can even have your own picture printed
on the sweets.
Ordering is done
online: customers upload one or two
photos, pick their colours and add
up to two different texts to be printed
on separate M&Ms. Using a simple
interface, you can zoom in or out
to select which part of a photo you
want to use. A 'graphic specialist'
then tweaks the photo file, creating
a sketch-like rendition that looks
good on small sweets.
It’s primarily
a US service featured on Mars’
US website, however the advice for
non-US customers is to phone and ask
about shipping. Or you may know someone
living in the US who can take delivery
of the order for you.
http://springwise.com/weekly/2008-06-26.htm#mmsfaces
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