LiveWire – Thinking, writing, delivering – on the wire – Issue 1 February 08
Home
About LiveWire
 
Achieving
Excellence Part 1
Achieving
Excellence Part 2
Business News
LiveWire Future
Lifestyle
LiveWire People
Diary Dates
Top Tips
   
About LiveWire

Achieving Excellence continued…

PLEASE, IF YOU THINK
SOMETHING ISN’T RIGHT,
SPEAK UP

At the basic level, all of us sometimes make mistakes and by pulling together as a team and quality cross-checking each others’ work we can minimise our error level. Similarly, if a client is asking for the impossible, it’s much better to mention your doubts in the first place and suggest alternative strategies, rather than let a project progress without much hope of a successful outcome (for example, if the data available for a manuscript simply aren’t sufficiently robust for publication in a top ranking journal).

  ...it’s much better to
mention your doubts
in the first place and
suggest alternative
strategies.

On the other hand, we can’t always see the whole picture and there may be valid reasons for progressing in a particular direction that we are unaware of; either way, we need to ask the question.

SO ONWARDS AND UPWARDS IT IS THEN…
This summer, we competed with a number of established agencies to win a significant piece of new business (see LiveWire News). Despite the credit crunch and general tightening up of budgets within the pharma industry I believe we are ideally placed to become a partner of choice for our clients. Thank you for being such a great team.

 
2/2
   
www.livewirecommunications.co.uk