LiveWire – Thinking, writing, delivering – on the wire – Issue 1 February 08
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ACHIEVING EXCELLENCE THROUGH “COMPASSIONATE RUTHLESSNESS”

Dave Brailsford, head of the successful British cycling team at this year’s Olympics in Beijing has talked about the “compassionate ruthlessness” and meticulous planning which has redefined Britain’s understanding of sporting excellence.

It means, simply, that the team carries no passengers and has no room for sentiment. One example of his ruthless management was the rewriting of the pit rules. “The pit was full of riders and staff who used to just hang around. In 2003, we said that only the riders who are competing on that day or that session could be in the pits and only the staff working with them. Everyone else had to go to the stands.”

TELLING IT LIKE IT IS
This sentiment is a step on from our core value of “being honest in our dealings with clients and with each other”. However, Dave Brailsford’s words really resonated with me when I heard them on the radio. You are all superbly well qualified and experienced professionals and the excellent quality of our projects is rapidly earning us a strong reputation with our clients. We always (politely) “tell it like it is” and this, too, is earning us respect.

We always (politely)
“tell it like it is” and
this, too, is earning
us respect.
 
  THE “EMPEROR’S NEW CLOTHES”
Have you sat in business meetings with the feeling that you are witnessing a scene from "The Emperor's New Clothes" but not asked any questions? Do you know what? If you are thinking that I would lay money on the fact that some of the others in the room are too. Please, if you think something doesn't sound right, or is being presented in such complexity that you can't fathom the line of reasoning, speak up.
 

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